

Greatness before the Censors Came
Favorite Book of the Year?It is hardly the usual sort of film book. Rather it's a brilliant investigation into the nature of manhood in the twentieth century, using these films as markers along the way. At the same time, it is a movie book in the sense that you come away dying to see the movies. I'm going to be using the list that the book provides to help make my video choices in the coming months.
What a wonderful Christmas gift. I already ordered Complicated Women, because now I can't get enough of the subject. You'll probably feel the same way, too. By all means, this is a book to get.
AN ESSENTIAL BOOKBut to see "Dangerous Men'' as having utility only as a work of criticism at its most basic -- giving good advice for future viewing pleasure -- is to miss what I believe to be the larger picture. This is an enormously important and very serious (though never, ever somber) book about men in America, about their journey in the 20th century. It's actually a rather profound book about sex roles and self-image, the mores of business, emerging ethics, the American idea of crime and punishment, war and its consequences and what really constitutes heroism. It's even, in a way, about how people's behaviors adapt to economic exigencies.
It's a brilliant work, every bit the equal of the author's "Complicated Women,'' and yet it's also a work of charm and wit that never flags or fails. It's never work to get through. It's always a pleasure.


MANAGING CANCER TAKES A HUMAN APPROACH

MUST HAVE LEADERSHIP NUGGETS

Excellent Book

A Book For ALL Men Who Just Can't Figure Women Out

A Piercing Look at Pre-Codes"The best era for women's pictures," according to Mr. LaSalle, "was the pre-Code era, the five years between the point that talkies became widely accepted in 1929 through July 1934, when the dread and draconian Production Code became the law of Hollywoodland." Moreover, in pre-1940 American films, actors were showcased through innovative close-ups, and directors took second seats to film stars and producers. In those days, "image-the public's idea of personality-was everything." Greta Garbo and Norma Shearer were two stars whose images were packaged and polished by the production studios. Before their time, in the silent era and in the first talkies, women were cast into two film roles: vamp and ingénue. "Garbo, by nature aloof and mysterious, was forced to play the vamp, a role she hated. Shearer, who radiated integrity, was forced to play the innocent ingénue, which frustrated her. So they rebelled."
Fans of Garbo and Shearer will love Mr. LaSalle's book. He uses his insider's knowledge to contrast their respective vamp-turned-martyr and ingénue-turned-modern-woman roles. Now I can re-view these favorite films, from the time when there was no censorship, with this book as companion and guide to understanding and appreciating the challenges that were faced by these "complicated women."
AN EXCELLENT RESOURCE GUIDE.
REDISCOVER SOME EXCELLENT FILM GEMS!

Valuable but just not Priceless.The authors formalise the need to reduce the Why people purchase a product down to the core value the buyer perceives - the first or second given reason is often not the case and the reality is often more about personal irrationality (who needs a Porsche yet they sell the annual production at full price) rather than reasons that can be easily tabulated. Too much marketing is written about these top level issues and miss what this book identifies.
However, while many of their examples appear relevant to the point they are making, they focus on the good fit between the idea (easy to install new computer) and that these were (for the moment) winning ideas, and leave the exploration of the lower level value out of their analysis, the one thing they stress in the best part (the first two) chapters of the book.
One very good item is where they provide details of their personal contact details to encourage feedback - you do not see that often enough. Another is telling about failures with all the details, some consultants tell you the names of their successes but talk about the failures (and then only of others) in only the general.
I would suggest you puchase this book - it is not the definitive platform (that say Porter's Competitive Advantage is) about creating value; it does raise and examine relevant issues in creating value, particularly for service industries.
The Holograph of ValueBernd Schmitt and Alex Simonson's Experiential Marketing: How to Get Customers to Sense, Feel,, Think, Act, and Relate to Your Company and Brands was first published in 1999. In it, they examine a number of different companies (e.g. Nokia, Procter & Gamble, Apple Computer, Volkswagen, Siemens, Martha Stewart Living, and SONY) which demonstrate the fundamental principles of what they call "experiential marketing." They were praised as pioneer thinkers (which I certainly do not dispute) when, in Part Two of their book, they focus on what they call Strategic Experiential Modules (SEMs), each of which has its own distinct structures and principles which must be understood by each manager. SEMs include sensory experiences (SENSE), affective experiences (FEEL), creative cognitive experiences (THINK), physical experiences and entire lifestyles (ACT), and social-identity experiences (RELATE). Schmitt and examine each, explaining how to achieve the effective integration of all four.
LaSalle and Britton share my high regard for Gilmore and Pine as well as for Schmitt and Simonson (among others) but break critically important new ground in Priceless by providing a cohesive, comprehensive, and cost-effective system by which almost any company can increase and enhance the appeal of almost any product or service. More specifically, LaSalle and Britton identify and then explain a series of interdependent components throughout Chapters 1-6 which comprise what they call the "Priceless Roadmap." By the end of their book, they have enabled their reader to understand the relationship between value and experience (including emotional as well as sensory experience) by showing the link between them and customer satisfaction, customer loyalty, and (most preferable of all) customer evangelism. They trace the series of events which a customer experiences during the consumption process. Most important of all, with precision and clarity, they demonstrate how a company can deliver value through experience by focusing on three key attributes: product, service, and environment.
It would be a mistake to assume that this book was written primarily (if not exclusively) for marketing executives. Every value, principle, strategy, and tactic which LaSalle and Britton examine is directly relevant, for example, to increasing and enhancing the appeal of any workplace and to strengthening relationships between and among those within it. I also think this book will be of substantial value to senior-level executives as they embark on mid-range and long-term planning (i.e. up to 36 months at the most) because organizations as well as consumer products and services, and indeed individuals, can achieve greatness only if guided and informed by a "Priceless Roadmap" in one form or another.
Business Book of '03!!Interesting to think of the ways to apply ... Thanks.


Life Changing . . .Ben, I want to protect you from everything you've already gone through, and Barbara, I can SO relate to you, it's scary. Your book is simply amazing, and I'm struggling to put it into words. Anyone who even remotely knows someone on the autistic spectrum needs to hear this story. In the past few days, I've hugged my autistic son with an intensity that surpasses what I felt when he was a baby and I still thought he was "normal."
This book is simply life changing.
A mother is baffled by her unusual child.In spite of his remarkable intellectual prowess, Ben has some very serious problems. He is unable to make friends. He is uncoordinated and hopeless at sports or any other kind of physical activity. He feels like a freak and his peers treat him like one. Barbara and her husband make every effort to get help for Ben. They go from one specialist to another and they hire various therapists to work with Ben, but he does not get any better. Will Ben's parents ever find out what is wrong with him and can he ever be like other kids?
LaSalle is perfectly frank about what she considers to be her shortcomings as a mother. Although it is obvious that she cares very much for Ben, for a long time she is unable to accept him as he is. LaSalle blames herself for not being a model of patience and tolerance. She also effectively depicts the emotional strain that having a special needs child places on a marriage.
"Finding Ben" is for all parents of physically and emotionally challenged children and for anyone who wants to know what it is like to live with such a child. LaSalle's book is also a cautionary tale, warning parents that even people with fancy degrees and titles after their names can misdiagnose a patient. Never stop being an advocate for your child, warns LaSalle, since you are his greatest champion. "Finding Ben" is a poignant, informative, funny, tragic and hopeful book.
Finding Ben: A Mother's Journey Through the Maze of Asperger

Affectionate, Elegant, Warm and Human Stories
Almost Four Stars, but....
Long Live Hockey Fiction

80 Years of Cadillac LaSalle
Good coverage of these years but needs to be updated
80 Years Cadillac-LaSalle
LaSalle demonstrates that silent films were really productions of the Victorian era; men were expected to have sobriety and character. World War I, Prohibition, and the Great Depression changed all that. There was a deluge of pre-Code gangster movies, and every major actor played a gangster, even Spencer Tracy and Boris Karloff. The gangster movies, and the war movies, provided a new look at how a person might live in the world and live with himself; there was a good deal of introspection within the characters displayed on screen that would vanish when the Code came into force. Along with serious evaluation of such moral matters, pre-Code movies were full of pacifism. Repeatedly the young idealistic heroes go into battle only to be shocked at the destruction they themselves have wrought. These movies exalted individuality and distrust of governments that led citizens into pointless wars. Pre-Code films emphasized the heroism of getting wise and taking care of oneself, not the heroism of battles and bugles. There is a good brief history of Code censorship here, showing the role of the Catholic Legion of Decency and its regrettable effects. Not only did the Code enforcers impose wholesomeness on future movies, they insisted that when the pre-Code films were re-released they be re-cut into more acceptable form. Sadly, sometimes the censored version of a pre-Code film is all that remains. It was not until the ratings system came in 1968 that the Code was dismantled.
Partly LaSalle's book is a warning, and one especially pointed now that certain forces within the government find censorship in various forms appealing. LaSalle has enormous admiration for the films described here, but says, "Even vitality such as this can be squelched if a close-minded faction is obsessed, pernicious, and willing to organize." He has seen a lot more of these pre-Code pictures than his readers have, but anyone who enjoys the movies will be eager to take a look at these films after reading this book. Pre-Code films showed war brutality, governmental corruption, and harnessing courage to subvert the system. LaSalle writes, "These may be healthy things for individuals to know, but they aren't what governments like to see pumped into the public consciousness."